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Planning the
school run with confidence
We help councils plan and prioritise school travel interventions using advanced data and intelligence.
> Powered by HomeRun STEP.
Trusted by >
> And councils covering 1,365 schools and 502,350 pupils.
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Selected by Google as one of the UK’s top 30 GovTech startups using AI (2026).
Built on real school run data
Our work is grounded in detailed analysis of how children actually travel to school - not assumptions or one-off surveys.
By combining anonymised journey data with behavioural, geographic, and demographic insight, we build a clear picture of what’s happening on the school run, and where change is realistically possible.
This data foundation powers HomeRun STEP, our intelligence platform for councils.
The school run accounts for over 25% of peak-time traffic and an estimated 2.1 million tonnes of CO₂ every year in the UK
> HomeRun STEP helps councils identify where that impact can be reduced most effectively, and with the greatest value for money.
Evidence-led school travel planning
HomeRun STEP uses advanced modelling and machine learning to give councils strategic intelligence on school travel at scale.
It enables transport and active travel teams to move beyond reactive, school-by-school approaches and instead prioritise interventions based on evidence, equity, and impact.
Interested in improving how your authority plans the school run?
Request a conversation >
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